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Natural skincare powered by biotechnology.
Highly concentrated natural active ingredients, formulated and produced in Italy. Dermatologically tested.
Biotechnology-enhanced active ingredients.
Better absorption.
Greater effectiveness.
High functional concentration.
Each ingredient
It has a specific purpose.
Clean formulas and aim.
Paraben free,
silicones, petrolatum
Born in Puglia.
It works everywhere.
Midras was born in Puglia.
We select natural raw materials, many from organic farming, sourced primarily from Apulian and Italian supply chains, including Mediterranean botanicals and some overseas ingredients. We combine them with advanced biotechnological active ingredients to improve their efficacy and bioavailability.
Beauty that can be seen.
Innovation that you can feel
Midras is natural skincare enhanced by biotechnology.
Selected natural ingredients, many sourced from Italian organic supply chains and used at high concentrations, are combined with advanced biotechnological active ingredients to optimize their efficacy and bioavailability. Formulas designed to offer visible benefits to the skin from the first application.
Natural skincare
and biotechnological = Midras
In Puglia, Italy, and the Mediterranean, we select most of our organic raw materials from a controlled supply chain and integrate them with next-generation active ingredients. Each ingredient has a specific function. Each formula has a clear purpose. 100% Made in Italy means control, quality, and traceability.
ADVANCED SCIENCE
FOR VISIBLE RESULTS
In our laboratories, we combine advanced cosmetic research with natural Italian and Mediterranean ingredients to develop high-performance formulations. Biotechnological active ingredients improve the bioavailability of natural ingredients, making them more effective and skin-friendly. Dermatologically tested. Paraben-free. Silicone-free. Free from controversial substances.
Responsible effectiveness.
Every choice is carefully considered: from the selection of raw materials to recycled and recyclable packaging, designed to reduce environmental impact.
Midras is skincare that works. For your skin. For the environment. For those who choose consciously.
3 The Perfect Number
Formulas tested, loved, repurchased.
Peptidia Serum
Less visible wrinkles. Firmer skin.
Anti-aging serum with Tetrapeptide-21
and complex of 5 hyaluronic acids.
Deeply hydrates and improves
elasticity and skin tone.
✔ All skin types
✔ Even sensitive
✔ Morning and evening
Spiralis
Regenerates. Nourishes. Evens out.
Cream with 80% secretion of organic snail and hyaluronic acid multi-weight.
Promotes skin renewal
and improves firmness and brightness.
All skin types
Ideal for dull or lined skin
Daily use
Luxia Elixir
Intense nourishment. Instant radiance.
Elixir with over 20 oils
and organic plant extracts.
Revitalizes the skin
and improves elasticity and comfort.
✔ Dry or mature skin
✔ Perfect as a booster
✔ A few drops before the cream
