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Midras is advanced skincare.
Midras is born from the encounter between advanced cosmetic research and natural Mediterranean ingredients.
In Puglia, we develop Made in Italy biotechnological formulations, driven by a concrete passion:
create products that really work, while respecting the skin and the earth.
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Formulas developed according to the principles of scientific clean beauty
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Formulas developed according to the principles of scientific clean beauty
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Formulas developed according to the principles of scientific clean beauty
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The Founders
From two Apulian chemists, a single idea of conscious beauty.
We are Michael and Joseph, organic chemists united by the desire to translate the language of nature into cosmetic efficacy.
In our laboratories, scientific curiosity and a love of beauty merge in a unique “reaction”: Midras, where science amplifies the power of nature.
Today we create biotechnological formulas that respect the skin and celebrate the essence of the Mediterranean.
Our Philosophy
Biotechnology at the service
of the Mediterranean tradition.
We believe in’harmony between science and natureOur formulas combine natural active ingredients and organic Italian ingredients, enhanced by technologies that enhance their effectiveness and purity.
Like modern alchemists, we transform earth, sun, and sea into elixirs of authentic and sustainable beauty.
Our Origins
From Puglia,
green heart of the Mediterranean.
Our inspiration comes from here, where the sun meets science.
We use raw materials from local and sustainable supply chains: olives, citrus fruits, figs, grapes, aromatic herbs and native plants.
Each ingredient tells a story of authenticity and tradition, reinterpreted with our Made in Italy biotechnological research..
Science as Art
In our laboratories, biotechnology is a’precision art: each natural active ingredient is orchestrated with balance to express its maximum effectiveness.
This is where the Mediterranean tradition meets modern scientific research.
Purity, Ethics and Transparency
Our promise:
uncompromising quality
Each formula is dermatologically tested, safe and free from controversial substances.
❌ Never: parabens, silicones, petrolatum, microplastics, SLS/SLES, phenoxyethanol, or synthetic dyes.
✅ Always: certified organic ingredients, innovative biotechnological active ingredients e real sustainability.
Our Vision
For us, cosmetics is a contemporary alchemy:
natural matter is transformed into pure essence of beauty thanks to science.
Each Midras formula is a balance between innovation and Mediterranean tradition,
for authentic, conscious, and Made in Italy skincare.
natural matter is transformed into pure essence of beauty thanks to science.
Each Midras formula is a balance between innovation and Mediterranean tradition,
for authentic, conscious, and Made in Italy skincare.
